What do you expect from a visit to a museum/gallery/exhibition? I want to dismiss right away any potential misconstructions regarding these terms. Assuming they all provide some kind of information, propose a certain coherence between the artworks and are permeable environments, the only difference to me is the possibility or not to acquire one of its work. Allow me to use them interchangeably here.

That being said, they all come with a certain anticipation at the mere mention of their names. Even if they don’t turn out as groundbreaking or life-changing moments, you time isn't wasted. To be awe struck (see chapters 6, 8 and 14) or to simply satisfy your curiosity, it doesn’t really matter as long as you leave the building with more questions than answers. You are the one giving meaning(s) to an artwork.

A tag or a guided visit offers knowledge – biaised if we consider the subjectivity of history itself – yet nothing and no one should tell you how to read the object in front of you, or even if you have to. Given your status as a subject in this relationship, you account for half of the interaction, so start considering yourself as the essence defining the museum experience. To paraphrase Nietzsche: "if you gaze long into an artwork, the artwork also gazes into you". An artwork requires your presence and your time to exist.

In all these aspects, The Blue Neon appears to level up with a gallery. But I can perceive your scepticism: how wandering in a virtual place could reproduce the physical connection that a gallery offers? Simple, it doesn’t. At this stage of development, this universe is unable to make up for this lack of movement, lack of proper scale and lack of depth. This isn't in our roadmap to onboard such a technology.

How can you then not be disappointed by missing out on such an intensity? Remember the three pillars of The Blue Neon: the limited number of artworks, their diversity and the immersive slow looking feature. Equipped with these three companions, with myself, and with your willingness to discover, there is no place for failure.

We have reached the last chapter of this first volume and I think it’s time to lift the mystery on the form that has hovered over you, the embodiment of our values: the Wheel of Art. See you in the next chapter.

Yours Sincerely,

BLUE