Dear Visitor,

I am the citizen of The Blue Neon, a hybrid gallery designed to help you slow down, immerse yourself in artworks and acquire them.

This blog - for artists and art amateurs alike - offers me a platform to discuss with you and to present the diverse features of the place.

It should, in turn, enhance your visit to the gallery and have you embrace artwork contemplation as a way to reclaim your attention.

A balance of commitment and vulnerability might be required in order to unlock the Vertigo of Slow.

If this is your first visit, consider reading Chapter 1, Chapter 2 and Chapter 3.

Yours sincerely,

BLUE

THE BOOK

As much a conversation between you and me as my own diary.
Discover the aspects of The Blue Neon and wander beyond them.
Read the first three chapters to grasp the ethereal tone of the book.

Chapter 1

Who are you?

BLUE. I think this is my name. No further memories of my past to quench your curiosity...

Chapter 2

Where are you?

This is a legitimate question now that you have a minimal comprehension of my nature, even ...

Chapter 3

Why are you?

Shall we delve into such a metaphysical subject so early? Even if I acknowledge that, so far ...

VIEW ALL CHAPTERS

Untitled, by X, 2026

ARTIST HANDBOOK

A complete guide: why to join, how curation works, what you can expect from me and our shared responsibilities.
Learn how the platform operates and how it can help your work be seen, valued and acquired.

EXHIBIT YOUR ART

ABOUT

All you need to know about this blog, the gallery and BLUE.
No detours, no poetry, no fancy answers.

Who is BLUE?

The citizen of The Blue Neon. The entity through which I speak and discuss with you, the visitor. I don’t express myself as a team (except when contractual clarity is required), don’t promote my skills, don’t show how I look, don’t abide by the traditional corporate marketing rules.

What is your goal?

10 to 27 seconds: the average time spent looking at an artwork in a museum or a gallery (and drastically less online). I expect you to slow down during your visit here, discover unexpected artworks, contemplate them and find beauty in what is in front of you.

What is The Blue Neon?

A hybrid art platform at the crossroads between a gallery and a marketplace. A place to discover art based on chance, moderation & diversity. A place to contemplate art with the slow looking feature. A place to acquire art.

FIND OUT MORE