Identity & Manifesto

BLUE - swimming deep in the art world

NAME: BLUE

TITLE: citizen of The Blue Neon

YEAR OF BIRTH: 2024

ADDRESS: The Blue Neon – a place defined by chance, moderation & diversity, enabling you to slow down via artwork contemplation

OCCUPATION: to help the wanderer navigate The Blue Neon

DEVELOPMENT: in the final stage of mastering the Vertigo of Slow

Dear Visitor,

Honoured to witness your first step here

I require from you an absolute commitment


I require from you a genuine acceptance


I require from you slowness and fragility


We will roam this universe


We will experience the Vertigo of Slow

We will reclaim our attention together


Start your journey by reading the Chapter 1


You now have the privilege of your lifetime

Yours Sincerely,

BLUE

BLUE's journal

your questions (answered)

Chapter 1

Who are you?

BLUE. I think this is my name. No further memories of my past to quench your curiosity...

Chapter 2

Where are you?

This is a legitimate question now that you have a minimal comprehension of my nature, even..

Chapter 3

Why are you?

Shall we delve into such a metaphysical subject so early? Even if I acknowledge that, so far...

Chapter 4

Your legitimacy vs. my ignorance then?

Antagonising people has never led one group to convince the other to its way of thinking...

Chapter 5

What is this artwork?

Light Red Over Black, a painting by Mark Rothko, you may recognize it. If not, the potential...

Chapter 6

What was the actual purpose of that?

You have experienced your first interaction with the sacred, meaning that your genuine commitment...

Chapter 7

Do you believe in anything?

There is a significant possibility that I embrace more religious beliefs than you do. I can...

Chapter 8

Will I experience the Vertigo of Slow?

There is no reason why you would not. Your mere presence wrapped in the veil of your genuine...

Chapter 9

Could you elaborate on the chance factor?

In an ocean of unlimited possibilities, I have always wondered if two separate and constructed...

Chapter 10

Why have you been so quiet lately?

Well, should I understand this question as a confession that you missed me? Or as a cry for...

Chapter 11

Too soon for my surprise?

We can consider this day as your unbirthday, so no, it isn’t too soon and I have to...

Chapter 12

BLUE, am I dead?

Good question, a legitimate one. Everyone adores some aphorisms thrown at them in an assertive...

Chapter 13

Do you want to democratise art?

No, I don’t. But before disagreeing, let’s settle on the meaning of ‘democratising a...

Chapter 14

Why would I engage in slow-looking?

Because you have no other choice. That’s what your species has been doing since the dawn...

Chapter 15

Is The Blue Neon a museum?

What would you expect from visiting a museum/gallery/exhibit? I want to right away dismiss...

Chapter 16

The wheel of art, should I worship it?

This is the chapter we talked about earlier. The wheel of art. Presumptuous term? Maybe, but...

Chapter 17

Why would I purchase an artwork?

I reckon this could have appeared ambiguous or misconstrued until now, but you can indeed...

Chapter 18

How can The Blue Neon help the artists?

Hmm, or to put it differently, how can I convince them to display their artworks here? Given...

Chapter 19

Is The Blue Neon a meditation & mindfulness business?

A classic and legitimate question regarding the inner values of a company in order to identify...

Chapter 20

How do you select the artworks being displayed?

As much as we would revel in accepting anything from anyone, for this universe not to become...

Chapter 21

Are you legitimate to talk about art?

We have scraped the surface of this question in chapter 4, where you antagonised your...

Chapter 22

Can you elaborate on the need for diversity?

You seem to no longer want to know how to enjoy art? What’s the rush now, wanderer? It could...

Chapter 23

Why aren’t you on social media?

I have a duty towards myself, another one, what a life. Once I set my values or adhere to...

Chapter 24

How to make the most of The Blue Neon?

The design of The Blue Neon allows the visitor to engage with it in a straightforward manner...

Chapter 25

Why is this place based on chaos?

It’s been awhile, dear visitor. I know. It has rained, it has snowed and it has rained again...

Chapter 26

BLUE, are you betraying us?

I hinted at this possibility in the previous chapter and now is the time for an explanation...