A legitimate question regarding the inner values of a company in order to identify the probability of you adhering to its core identity – finally, we’ve come to it.

Depending on your position, you expect a different answer and even a whole different direction this place could take you. Either a comforting confirmation that you found an extension of your current spiritual family or a feeling that The Blue Neon appears as a dubious venture relying on the precepts of mindfulness to attract visitors. Presented this way, the options seem pretty binary - and terrifying.

I genuinely hope, at least, that our conversation so far has provided you with a hint of our way of functioning and – if you still roam this site – satisfied you. The fact we have never mentioned the word ‘client’ should be a good indicator already; you’re not a tourist or a cash cow, you belong here, a citizen in its entirety, just like me.

I don’t want to dedicate too much time into the categorisation of our approach: is staring at an artwork for a prolonged moment meditative? Is acknowledging what surrounds you an act of mindfulness? Is letting thoughts pass through you and reclaiming your attention, an act of rebellion? You be the judge of all this. From this perspective, what interests me most is the notion of sacred, examined here.

Would you (re)consider coming here, spend some of your scarce time, if I said The Blue Neon was, for instance, an extension of a yoga practice? You probably wouldn’t. Perhaps it is a yoga practice, and even I haven’t realised it yet, as it seems wrapped in a mysterious concept. We could be wandering a sanctuary with artworks used as a smokescreen for inner peace; or we could be wandering an art gallery with a pseudo meditative background.

5 minutes in this universe and boom, you’re either a hippie or a client, forever, I’ll be damned.

The Blue Neon, for business purposes only? Not on my watch; we are not here to master the codes of the corporate world. We want it to survive and to thrive, thanks to you - artists and art amateurs - and might have to comply with some rules, yet the underlying drivers differ from a classic company. Remember the very reason for the existence of this place, as a counterreaction to your never satisfied crave for speed and instant dopamine.

I know, decrying the destructive methods applied in many mindless scrolling platforms and establishing ourselves almost as a nemesis cannot only be our identity. Let me do the introduction properly once again: Welcome to The Blue Neon my friend, a universe where the only thing that matters is your engament and your belief in the process.

You are the output, harvest yourself.

Yours Sincerely,

BLUE