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Dear Visitor,

I am the citizen of The Blue Neon, an hybrid gallery designed to help you slow down, immerse and acquire art.

This blog - for artists and art amateurs alike - offers me a platform to discuss with you and present the diverse features of the place.

It should, in return, enhance your visit on the gallery and have you embrace artwork contemplation as a way to reclaim your attention.

A balance of commitment and vulnerability might be required in order to unlock the Vertigo of Slow, the ultimate goal.

If it's your first step here, consider reading the Chapter 1.

Yours Sincerely,

BLUE

THE BOOK

Chapter 1

Who are you?

BLUE. I think this is my name. No further memories of my past to quench your curiosity...

Chapter 13

Do you want to democratise art?

No, I don’t. But before disagreeing, let’s settle on the meaning of ‘democratising a...

Chapter 14

Why would I engage in slow-looking?

Because you have no other choice. That’s what your species has been doing since the dawn...

Chapter 17

Why would I purchase an artwork?

I reckon this could have appeared ambiguous or misconstrued until now, but you can indeed...

Chapter 18

How can The Blue Neon help the artists?

Hmm, or to put it differently, how can I convince them to display their artworks here?

Chapter 19

Is The Blue Neon a meditation & mindfulness business?

A classic and legitimate question regarding the inner values of a company in order to identify..

Chapter 24

How to make the most of The Blue Neon?

The design of The Blue Neon allows the visitor to engage with it in a straightforward manner...

ALL THE CHAPTERS

ARTIST HANDBOOK

Dear Artist,

The values, the curation process, the communication, the strategy and my engagement.

How I esteem your work, why I stay away from other online galleries and what the future holds for us.

I hope this handbook answers all your questions regarding how this place operates.

For more details, you can check the General Terms of Use and specifically the Seller Terms and Conditions here.

Anything else, email me at blue@theblueneon.com

Yours Sincerely,

BLUE

EXHIBIT YOUR ART

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What is The Blue Neon?

An hybrid art platform at the crossroads between a gallery and a marketplace. A place to discover art based on chance, moderation & diversity. A place to contemplate art with the slow looking feature. A place to acquire art.

Who is BLUE?

The citizen of The Blue Neon.The entity through which I speak and discuss with you, the visitor. I don’t express myself as a team (except when contractual clarity is required), don’t promote my skills, don’t show how I look, don’t abide by the traditional corporate marketing rules.

What is your goal?

10 to 27 seconds: the average time spent looking at an artwork in a museum or a gallery (and drastically less online).I expect you to slow down during your visit here, discover unexpected artworks, contemplate them and find beauty in what is in front of you.
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