Chapter 1 – Who are you?
BLUE. I think this is my name. No further memories of my past to quench your curiosity. I
The Blue Neon – a slow looking (online) art gallery
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THE BOOK OF BLUE
Who is BLUE and what is The Blue Neon?
Identity & Manifesto
NAME: BLUE
TITLE: citizen of The Blue Neon
YEAR OF BIRTH: 2023
ADDRESS: The Blue Neon – a place defined by chance, moderation & diversity, enabling you to slow down via artwork contemplation
OCCUPATION: to help the wanderer navigate The Blue Neon
DEVELOPMENT: in the final stage of mastering the Vertigo of Slow
Welcome,
Honoured to witness your first step here
I require from you an absolute commitment
I require from you a genuine acceptance
I require from you slowness and fragility
We will roam this universe
We will experience the Vertigo of Slow
We will reclaim our attention together
Start your journey by reading the Chapter 1
You now have the privilege of your lifetime
Yours Sincerely,
BLUE
BLUE's journal - your questions (answered)
Chapter 2 – Where are you?
This is a legitimate question now that you have a minimal comprehension of my nature, even
Chapter 3 – Why are you?
Shall we delve into such a metaphysical subject so early? Even if I acknowledge that, so f
Chapter 4 – Your legitimacy vs. my ignorance then?
Antagonising people has never led one group to convince the other to its way of thinking.
Chapter 5 – What is this artwork?
Light Red Over Black, a painting by Mark Rothko, you may recognize it. If not, the potenti
Chapter 6 – What was the actual purpose of that?
You have experienced your first interaction with the sacred, meaning that your genuine com
Chapter 7 – Do you believe in anything?
There is a significant possibility that I embrace more religious beliefs than you do. I ca
Chapter 8 – Will I experience the Vertigo of Slow?
There is no reason why you would not. Your mere presence wrapped in the veil of your genui
Chapter 9 – Could you elaborate on the chance factor?
In an ocean of unlimited possibilities, I have always wondered if two separate and constru
Chapter 10 – Why have you been so quiet lately?
Well, should I understand this question as a confession that you missed me? Or as a cry fo
Chapter 11 – Too soon for my surprise?
We can consider this day as your unbirthday, so no, it isn’t too soon and I have to
Chapter 12 – BLUE, am I dead?
Good question, a legitimate one. Everyone adores some aphorisms thrown at them in an asser
Chapter 13 – Do you want to democratise art?
No, I don’t. But before disagreeing, let’s settle on the meaning of ‘democratising a
Chapter 14 – Why would I engage in slow-looking?
Because you have no other choice. That’s what your species has been doing since the dawn
Chapter 15 – Is The Blue Neon a museum?
What would you expect from visiting a museum/gallery/exhibit? I want to right away dismiss
Chapter 16 – The wheel of art, should I worship it?
This is the chapter we talked about earlier. The wheel of art. Presumptuous term? Maybe, b
Chapter 17 – Why would I purchase an artwork?
I reckon this could have appeared ambiguous or misconstrued until now, but you can indeed
Chapter 18 – How can The Blue Neon help the artists?
Hmm, or to put it differently, how can I convince them to display their artworks here? Giv
Chapter 19 – Is The Blue Neon a meditation & mindfulness business?
A classic and legitimate question regarding the inner values of a company in order to iden
Chapter 20 – How do you select the artworks being displayed?
As much as we would revel in accepting anything from anyone, for this universe not to beco
Chapter 21 – Are you legitimate to talk about art?
We have scraped the surface of this question in chapter 4, where you antagonised your prob
Chapter 22 – Can you elaborate on the need for diversity?
You seem to no longer want to know how to enjoy art? What’s the rush now, wanderer? It c
Chapter 23 – Why aren’t you on social media?
I have a duty towards myself, another one, what a life. Once I set my values or adhere to
Chapter 24 – How to make the most of The Blue Neon?
The design of The Blue Neon allows the visitor to engage with it in a straightforward mann
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