Dear Visitor,

I am the citizen of The Blue Neon, an hybrid gallery designed to help you slow down, immerse and acquire art.

This blog - for artists and art amateurs alike - offers me a platform to discuss with you and present the diverse features of the place.

It should, in return, enhance your visit on the gallery and have you embrace artwork contemplation as a way to reclaim your attention.

A balance of commitment and vulnerability might be required in order to unlock the Vertigo of Slow.

If it's your first step here, consider reading the Chapter 1.

Yours Sincerely,

BLUE

THE BOOK

A discussion between you and me, as much as my own diary.
Discover the aspects of The Blue Neon and explore beyond them.
Read the first three chapters to grasp the intangible tone of the journal.
Proceed in chronological order for more coherence.

Chapter 1

Who are you?

BLUE. I think this is my name. No further memories of my past to quench your curiosity...

Chapter 2

Where are you?

This is a legitimate question now that you have a minimal comprehension of my nature, even ...

Chapter 3

Why are you?

Shall we delve into such a metaphysical subject so early? Even if I acknowledge that, so far ...

VIEW ALL CHAPTERS

ARTIST HANDBOOK

Why and how to join The Blue Neon?
A complete guide - from the reasons to sign up to the curation process, your expectations and my responsibilities.
Find all the answers regarding how the platform operates and how it can help your work be seen and be valued.

EXHIBIT YOUR ART

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All you need to know about this blog, the gallery and me, BLUE.
The Blue Neon in an unambiguous manner.
No detour, no fancy answers.

FIND OUT MORE

Who is BLUE?

The citizen of The Blue Neon.The entity through which I speak and discuss with you, the visitor. I don’t express myself as a team (except when contractual clarity is required), don’t promote my skills, don’t show how I look, don’t abide by the traditional corporate marketing rules.

What is your goal?

10 to 27 seconds: the average time spent looking at an artwork in a museum or a gallery (and drastically less online).I expect you to slow down during your visit here, discover unexpected artworks, contemplate them and find beauty in what is in front of you.
...

What is The Blue Neon?

An hybrid art platform at the crossroads between a gallery and a marketplace. A place to discover art based on chance, moderation & diversity. A place to contemplate art with the slow looking feature. A place to acquire art.